Natallia Salonka, Head of ElCasino Business Line, in latest interview

The live casino segment continues to expand—and with it, operator expectations are evolving. Today, it’s no longer enough to offer a standard game portfolio. Operators seek flexible and adaptable solutions that align with their brand identity, target audience, and specific market dynamics.

In this interview, Natallia Salonka, Head of ElCasino Business Line, shares how ElCasino approaches its product strategy, why close collaboration with partners sits at the core of its development process, and which tools and mechanics are driving higher replay rates and stronger monetization.

How is the role of live casino evolving within the online casino ecosystem today?

Live casino is no longer a secondary vertical. It has become a core driver of player retention, engagement, and long-term value (LTV). Players are no longer satisfied with mechanics alone. They expect atmosphere, trust in the product, high production quality, and a truly immersive experience. 

As a result, the live segment is increasingly positioned as a strategic pillar within operators’ long-term growth and retention frameworks.

What technologies enable ElCasino to balance strong visual appeal with high game performance?

We put a strong emphasis on delivering games that feel modern and visually engaging, while maintaining fast, stable performance across devices. To achieve this, we leverage Three.js for 3D rendering and Rive for UI animations.

This combination allows us to build detailed 3D tables, fluid interface elements, and a dynamic visual environment without overloading the client side. As a result, operators get a product that delivers a premium look and feel while maintaining consistently high performance.

Read the full interview at the following link.